Author: Ramdas Shenoy

Ramdas Shenoy is a senior marketing and communications professional with over two decades of working across industries and domains.

Ramdas Shenoyy talks to Sony Bhandwalkar on strategies,b2b marketing in the digital world and her inspiration in life and business. How has marketing evolved in the last decade? Our individual consumption habits are indicative of the changes we have seen in marketing over the last ten years. We have moved from a marketing or sales-led buying journey to a consumer-led buying journey where the buyer has already made much of their decision before ever interacting with a person. As a result, marketers are catering to the buyers ‘journey with more content, longer engagement cycles and content that is personalized and…

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Ramdas Shenoyy lists down some simple steps to be effective, when you are working from home. When the going gets tough, the tough get going. Trying times call for tough measures. In the times of the Corona Virus pandemic, Governments are giving advisory to work from home. Large enterprises will have the infrastructure to support WFH specifically in the IT world, but start-ups will struggle to get the same kind of productivity from the team. It is easy to talk about high handedness of a startup #Shadowfax in Bengalaru where they wanted their team member to remain in front of…

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Vegetables represent a substantial contribution to development as they provide additional income for smallholder farmers and traders, enhance the health and nutrition of consumers, and present an opportunity for India to become an export hub says Dilip Rajan, Managing Director of East-West Seed India, a Dutch-owned, tropical vegetable seed company in an exclusive tete-a-tete with strifrymba.   East-West Seed (EWS) is a global leader in the tropical vegetable seeds market with three and a half decades of experience in breeding, producing, and delivering high-quality vegetable seeds. Founded by Dr. Simon Groot, winner of the World Food Prize 2019, EWS is ranked…

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Ramdas in conversation with wildlife photographer David Kooijman, from South Africa. Which is one photograph or experience that has remained with you? There are many photos and experiences that remain with me. Each photo tour brings its own memories, but of course some are more vivid than others. One experience I remember in particular was when we were in Namibia in the Etosha National Park. It was early in the morning and our guide drove us along one of the gravel roads. The sun had still to rise above the horizon, but it was already getting light. Our guide heard…

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Ramdas in conversation with Mr. Acharya and Ms. Anushka Chandrawat from the CS team at JSW Group What is the difference between CSR and Corporate Sustainability(CS)? CSR Corporate Social Responsibility (CSR) is broadly based on the presumption that a business can only thrive if it operates within a thriving society. The business depends on the community within which it operates, and hence has an ethical and moral responsibility towards that community. The Section 135 of The Companies Act 2013(India) lays down mandatory provisions for companies to fulfill their responsibility towards community and environment in which they operate by spending at…

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Ramdas Shenoyy decodes women in Indian Mythology and stories from stirfrymba.com Indian mythology has a rich depiction of some powerful women with distinct and unique characteristics. The beauty is that we have such women even now, who have some of these unique strength and stirfrymba.com has been fortunate to feature some of them. Radha – Radha would be a symbol associated with Krishna, and with her power of devotion, she was able to achieve the status of a goddess and was worshipped alongside Krishna. If we look at one recipe for success, then it definitely is devotion to one’s passion…

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Rashi Goel as a thought leader, giving insights on digital marketing, AI, team management and success. If you could run through your journey from L’Oréal to Nestlé – the similarities and differences? Over the last 22 years, I have worked across diverse CPG categories – Beauty and Personal Care, Food and Beverages, and Nutrition. Having started my career as the first diverse sales officer with L’Oreal India and later working on global and local brands with CPG majors, my marketing learning is a result of the width of exposure from marketing a Rs.2/- iron-fortified products to undernourished girls in rural…

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Stirfrymba in conversation with Kavita, Psychologist, Relationship coach, and blogger. What can a ‘mind suggest’ to an individual? The mind can suggest anything as per the mindset it is operating out of. It is important to understand the role of the mind and its influence in our day to day life. The mind can influence our body in ways unimaginable. This can be both good and bad. It all boils down to what we think throughout the day, repetitive thoughts turn into habits, and those can be hard to break. Whether the thoughts are positive or negative, anything in excess…

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Ramdas understanding the fitness secrets from new age fitness guru Rinku Shah who demystifies some myths on fitness. Rinku Shah is a Facebook community leader and official fitness associate for Miss and Mrs Asia beauty pageant at Sri Lanka, June 2020. On how she became a fitness trainer- For over 12 years Rinku worked in the airline industry, but then had to move to another country because of her husband’s job and fitness was something always on top of her mind. It was actually when she recovered from a bad backache and fitness really helped her to get back into…

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Ramdas from stirfrymba speaks to Mayura, the Social Entrepreneur whose mission is to promote and preserve everything that’s handmade in India. How and what made you craft your initiative –Craftizen? How did you build this up from scratch? I have always been passionate about India’s rich craft heritage. I was fortunate to start my development career back in 2007 with the United Nations Development programme where I worked on a national rural tourism project focussed on developing craft and culture-based livelihoods for village communities in 20 states. The hands-on exposure to artisans and traditional craft skills made me realise there…

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